{"product_id":"ajax-way","title":"Ajax Way","description":"\u003cp\u003e\u003cstrong\u003eIn 1894 a group of friends had an idea and it led to the creation of Ajax, a football club for the people of Amsterdam. More than one hundred years later and that club has become an institution for youth development, a school of ideas that underpins the modern game and a club synonymous with the Total Football ideal.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Dutch superpower created a way of playing that is now accepted as the norm by European titans AC Milan, Barcelona, Bayern Munich, Liverpool, Manchester City and Manchester United - as well as a host of national teams.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Ajax Way\u003c\/i\u003e tells the full history of the club while looking at the reaches of Total Football: the way of playing perfected by Rinus Michels and Johan Cruyff. It traces the club''s rise as a social hub for the people of Amsterdam to the creation of a team that would win three consecutive European Cups in the early 1970s; and added a fourth in 1995 under Louis Van Gaal.\u003c\/p\u003e\u003cp\u003eIt reveals a host of footballing greats - players and coaches - who have been undoubtedly influenced by Ajax, from early day pioneers through to current day icons Pep Guardiola and Jürgen Klopp. Packed with tactical insight and social history, it is a story that spans three centuries and stretches across the globe, but at its core is Ajax Amsterdam and their roster of stars.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57400889835902,"sku":"NW9781801507059","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781801507059.jpg?v=1778609864","url":"https:\/\/mediaplace.com\/en-eu\/products\/ajax-way","provider":"MediaPlace","version":"1.0","type":"link"}