{"product_id":"apple-revolution","title":"Apple Revolution By Dormehl, Luke","description":"\u003cp\u003eOn 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world''s largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world''s second largest company overall), and is it a good thing to have one company hold so much power? \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Apple Revolution\u003c\/i\u003e Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company''s philosophies and user-friendly ethos, to the \"iPod moment\" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57692180709758,"sku":"NW9780753540633","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780753540633.jpg?v=1784182591","url":"https:\/\/mediaplace.com\/en-eu\/products\/apple-revolution","provider":"MediaPlace","version":"1.0","type":"link"}