{"product_id":"b2b-brand-management","title":"B2b Brand Management","description":"\u003cp\u003eThis is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated                            way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains                            the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316008493438,"sku":"NW9783540253600","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783540253600.jpg?v=1778717192","url":"https:\/\/mediaplace.com\/en-eu\/products\/b2b-brand-management","provider":"MediaPlace","version":"1.0","type":"link"}