{"product_id":"beyond-self-interest","title":"Beyond Self Interest By Pelc, Krzysztof","description":"\u003cp\u003e\u003cb\u003e''Lucid, smartly written ... A welcome intervention into the debate surrounding the future of liberalism'' \u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e''It takes scholarly courage and knowledge to upend Adam Smith, but this is what Krzysztof Pelc has done . . . Profound and brilliant'' Robert Skidelsky\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''A fascinating book, bursting with paradoxes, riddles and counterintuitive ideas that will challenge some of your strongest beliefs about how society works'' Daniel Susskind\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWe’ve learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make our society more affluent. But does that premise still hold?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBeyond Self-Interest\u003c\/i\u003e, Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft – anything but their own self-advancement. From the Puritans, who followed a religious calling and yet made a killing; to the fastest-growing firms of today, who claim to be ‘changing to the world’ through ‘doing what they love’, declaring passion over profit is a profitable move.\u003cbr\u003e\u003cbr\u003eA bold, incisive and original work that draws on three centuries of intellectual thought, \u003ci\u003eBeyond Self-Interest\u003c\/i\u003e is a book to upend how we relate to capitalism. What if the true driver of market society is not the appearance of self-interest, but its opposite?\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57642982048126,"sku":"NW9781526648167","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781526648167.jpg?v=1783192791","url":"https:\/\/mediaplace.com\/en-eu\/products\/beyond-self-interest","provider":"MediaPlace","version":"1.0","type":"link"}