{"product_id":"business-innovation-pandiarajan","title":"Business Innovation Pandiarajan","description":"\u003cp\u003eThis book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses. \u003c\/p\u003e\u003cp\u003eAfter providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.\u003c\/p\u003e\u003cp\u003eOffering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57314084389246,"sku":"NW9781032041872","price":65.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032041872.jpg?v=1778550630","url":"https:\/\/mediaplace.com\/en-eu\/products\/business-innovation-pandiarajan","provider":"MediaPlace","version":"1.0","type":"link"}