{"product_id":"business-model-book","title":"Business Model Book","description":"\u003cp\u003e\u003cstrong\u003eBusiness models are the beating heart of your firm''s value proposition.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eGreat business models drive rapid growth; bad business models can doom the most promising ventures. \u003cem\u003eThe Business Model Book\u003c\/em\u003e clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation.\u003c\/p\u003e \u003cp\u003eEvery company has a business model. When the business model works, the company creates value. \u003cem\u003eThe Business Model Book\u003c\/em\u003e combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Your company changes over time, and so should your business model.\u003c\/p\u003e \u003cp\u003e· Understand how and why business models matter to your organisations success.\u003c\/p\u003e \u003cp\u003e· Be able to apply business model thinking to a specific company and a specific situation.\u003c\/p\u003e \u003cp\u003e· Learn how to evaluate and test business models to identify the most appropriate model.\u003c\/p\u003e \u003cp\u003e· Use a set of practical tools to adapt and innovate business models.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIt does not matter what you think you know about business models.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIt is time to design, build and adapt business ideas that thrive.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cem\u003e\u003cstrong\u003e\u003cem\u003e“ Clever, innovative, and simple -- a must read workbook for entrepreneurs!”\u003c\/em\u003e\u003c\/strong\u003e \u003c\/em\u003e\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eCharles CHEN Yidan, Co-Founder, Tencent Holdings.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cem\u003e“Buy it. Read it. Most importantly, use it!”\u003c\/em\u003e \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eJohn Mullins, London Business School, Author of The Customer-Funded Business and The New Business Road Test.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e“This may well turn out to be your scrapbook for business models. An excellent resource that will get your ideas flowing!”\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eShane Corstorphine, VP, Regional Growth (Global Regions) and General Manager (Americas), Skyscanner.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318297796990,"sku":"NW9781292135700","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292135700.jpg?v=1778723929","url":"https:\/\/mediaplace.com\/en-eu\/products\/business-model-book","provider":"MediaPlace","version":"1.0","type":"link"}