{"product_id":"catalyst-1","title":"Catalyst","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eCatalyst \u003c\/i\u003ewill transform your approach to networking, making it fun and infinitely \u003c\/b\u003e\u003cb\u003emore effective. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.\u003cbr\u003e\u003cbr\u003eLouisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eCatalyst\u003c\/i\u003e is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you''re not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. \u003cbr\u003e\u003cbr\u003eFor many people, networking, prospecting and selling are scary. If the word ''networking'' makes you recoil, if the word ''prospecting'' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of ''sales'', this book will be balm for you. Because, whilst it doesn''t make it effortless, it does make it easy. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e''\u003ci\u003eCatalyst\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is a manual for winning business in today''s economy, recommended to anyone who wants to grow their client base. \u003ci\u003eCatalyst\u003c\/i\u003e is brimming with great advice and inspiration'' \u003c\/b\u003e- \u003cb\u003eAnnette King, CEO Publicis Groupe UK\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57315350577534,"sku":"NW9780349429168","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780349429168.jpg?v=1778715776","url":"https:\/\/mediaplace.com\/en-eu\/products\/catalyst-1","provider":"MediaPlace","version":"1.0","type":"link"}