{"product_id":"cold-start-problem","title":"Cold Start Problem","description":"\u003cp\u003e\u003cb\u003e''A true Silicon Valley insider'' \u003ci\u003eWired\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eWhy do some products take off? And what can we learn from them?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\u003cbr\u003e\u003cbr\u003eNow, one of Silicon Valley''s most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.\u003cbr\u003e\u003cbr\u003e_\u003cbr\u003e\u003cbr\u003e''Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand''\u003cb\u003e \u003ci\u003eTechCrunch\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them''\u003cb\u003e \u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312762560894,"sku":"NW9781847942791","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781847942791.jpg?v=1778515551","url":"https:\/\/mediaplace.com\/en-eu\/products\/cold-start-problem","provider":"MediaPlace","version":"1.0","type":"link"}