{"product_id":"contemporary-issues-in-luxury-brand-mana","title":"Contemporary Issues In Luxury Brand Mana","description":"\u003cp\u003eThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.\u003c\/p\u003e\u003cp\u003eApproaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.\u003c\/p\u003e\u003cp\u003eWith additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57308714566014,"sku":"NW9780367859305","price":50.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780367859305.jpg?v=1778579372","url":"https:\/\/mediaplace.com\/en-eu\/products\/contemporary-issues-in-luxury-brand-mana","provider":"MediaPlace","version":"1.0","type":"link"}