{"product_id":"content-strategy-for-the-web","title":"Content Strategy For The Web","description":"\u003cp style=\"margin: 0px;\"\u003eFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS\u003cbr\u003e \u003cbr\u003e BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?\u003cbr\u003e \u003cbr\u003e For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e  \u003cli\u003eUnderstand content strategy and its business value \u003c\/li\u003e  \u003cli\u003eDiscover the processes and people behind a successful content strategy \u003c\/li\u003e  \u003cli\u003eMake smarter, achievable decisions about what content to create and how \u003c\/li\u003e  \u003cli\u003eFind out how to build a business case for content strategy\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003eWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319199408510,"sku":"NW9780321808301","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780321808301.jpg?v=1778727267","url":"https:\/\/mediaplace.com\/en-eu\/products\/content-strategy-for-the-web","provider":"MediaPlace","version":"1.0","type":"link"}