Crossover Creativity
Crossover Creativity
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Ideas dont come from nothing.
They come from what is already inside peoples brains.
And so its not true to say that people have ideas.
In fact, ideas have people.
The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.
In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come fromas a guide for those who have to generate ideas in advertising, business, or the wider world.
