{"product_id":"data-is-everybodys-business","title":"Data Is Everybodys Business","description":"\u003cb\u003eA clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMost organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial \u003ci\u003eand\u003c\/i\u003e noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In \u003ci\u003eData Is Everybody’s Business\u003c\/i\u003e, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eKey features of the book:\u003cbr\u003e•   Grounded in twenty-eight years of \u003cb\u003eacademic research\u003c\/b\u003e, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e•   Definitions of key terms, self-reflection questions, appealing graphics, and \u003cb\u003eeasy-to-use frameworks\u003c\/b\u003e\u003cbr\u003e•   Rich with \u003cb\u003edetailed case studies\u003cbr\u003e\u003c\/b\u003e•   Supplemented by free MIT CISR \u003cb\u003ewebsite resources\u003c\/b\u003e (cisr.mit.edu)\u003cbr\u003e\u003cbr\u003eIdeal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, \u003ci\u003eData Is Everybody’s Business\u003c\/i\u003e is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57396255687038,"sku":"NW9780262552981","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780262552981.jpg?v=1778608358","url":"https:\/\/mediaplace.com\/en-eu\/products\/data-is-everybodys-business","provider":"MediaPlace","version":"1.0","type":"link"}