{"product_id":"effectual-entrepreneurship","title":"Effectual Entrepreneurship","description":"\u003cp\u003eWhether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. \u003c\/p\u003e\u003cp\u003eWhat you will discover in this book is that there is a science to entrepreneurship—a shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic effectuation – which means working with things already within your control to co-create valuable new futures with people who want to work with you. \u003c\/p\u003e\u003cp\u003eAt the heart of the book, you will find the four core principles of effectuation which expert entrepreneurs follow when creating new ventures, products, and markets: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eStart with your means \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSet affordable loss \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eForm partnerships \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLeverage contingencies \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIn this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications. \u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePresented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things! \u003c\/p\u003e\u003cp\u003eA wealth of thought-provoking material, expert advice and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57194254008702,"sku":"NW9781032427287","price":74.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032427287.jpg?v=1778546375","url":"https:\/\/mediaplace.com\/en-eu\/products\/effectual-entrepreneurship","provider":"MediaPlace","version":"1.0","type":"link"}