{"product_id":"fast-money","title":"Fast Money","description":"\u003cb\u003ePre-order now: the first book to look at the \u003c\/b\u003e\u003cb\u003eunstoppable\u003c\/b\u003e\u003cb\u003e rise of Formula One*\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business.\u003cb\u003e \u003c\/b\u003eIts drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.\u003cbr\u003e\u003cbr\u003e This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.\u003cbr\u003e\u003cbr\u003e With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57395663503742,"sku":"NW9781399723480","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781399723480.jpg?v=1778625672","url":"https:\/\/mediaplace.com\/en-eu\/products\/fast-money","provider":"MediaPlace","version":"1.0","type":"link"}