{"product_id":"fender-75-years","title":"Fender 75 Years","description":"\u003cb\u003eUbiquitous in the music world, Fender\u003c\/b\u003e®\u003cb\u003e guitars and amplifiers are also icons in popular culture, their shapes and sounds instantly recognizable. Authoritatively written and lavishly illustrated, \u003ci\u003eFender 75 Years\u003c\/i\u003e is the officially licensed anniversary celebration of the company and its legendary instruments.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Originating in Leo Fender’s modest radio and amplifier repair shop in Fullerton, California, Fender Musical Instrument Corporation went on to become \u003cb\u003ethe world’s preeminent name\u003c\/b\u003e in musical instruments. Today, Fender’s guitars, amplifiers, and script logo are recognizable even to those with only a casual interest in music.\u003cbr\u003e\u003cbr\u003e From Fender’s first instrument—a 1946 lap steel guitar—to \u003cb\u003eLeo Fender\u003c\/b\u003e’s groundbreaking early six-string guitar designs like the \u003cb\u003eEsquire\u003c\/b\u003e that set the standard for the electric guitar explosion to follow, author Dave Hunter traces \u003cb\u003eFender’s entire history to the present\u003c\/b\u003e. All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres.\u003cbr\u003e\u003cbr\u003e In addition to the instantly recognizable \u003cb\u003eTelecaster\u003c\/b\u003e®\u003cb\u003e and Stratocaster\u003c\/b\u003e®, Hunter examines Fender’s legendary offset guitars like the \u003cb\u003eMustang\u003c\/b\u003e®\u003cb\u003e, Jazzmaster\u003c\/b\u003e®\u003cb\u003e, and Jaguar\u003c\/b\u003e®, and such lesser-known models as the Coronado, Bronco™, and more. The \u003cb\u003eJazz Bass\u003c\/b\u003e®\u003cb\u003e\u003c\/b\u003eand\u003cb\u003e Precision Bass\u003c\/b\u003e® also feature, as do Fender’s \u003cb\u003eacoustic guitars\u003c\/b\u003e and workhorse \u003cb\u003eamplifiers like the Bassman\u003c\/b\u003e®\u003cb\u003e, Twin Reverb\u003c\/b\u003e®\u003cb\u003e, and Princeton\u003c\/b\u003e®, to name a few.\u003cbr\u003e\u003cbr\u003e Along the way, readers get in-depth scoops on the relationships \u003cb\u003edozens of players\u003c\/b\u003e have enjoyed with Fender: rock ’n’ roll pioneers like \u003cb\u003eHank Marvin\u003c\/b\u003e and \u003cb\u003eJames Burton\u003c\/b\u003e; classic-rock icons like \u003cb\u003eJimi Hendrix \u003c\/b\u003eand \u003cb\u003eEric Clapton\u003c\/b\u003e; blues legends \u003cb\u003eBonnie Raitt\u003c\/b\u003e, \u003cb\u003eStevie Ray Vaughan\u003c\/b\u003e, and \u003cb\u003eBuddy Guy\u003c\/b\u003e; alt-rock gods \u003cb\u003eJ Mascis\u003c\/b\u003e and \u003cb\u003eKurt Cobain\u003c\/b\u003e; more recent guitar heroes like \u003cb\u003eCourtney Barnett, beabadoobee, and H.E.R. \u003c\/b\u003e…the list goes on. In addition, Hunter explores the work of the award-winning \u003cb\u003eFender Custom Shop\u003c\/b\u003e and the guitars produced there.\u003cbr\u003e  \u003cbr\u003e Illustrated throughout with \u003cb\u003erare images\u003c\/b\u003e from company archives, \u003ci\u003eFender 75 Years\u003c\/i\u003e treats readers to rare behind-the-scenes views of the shop floor throughout the years, \u003cb\u003estudio imagery\u003c\/b\u003e of the guitars, rare \u003cb\u003eperiod advertising\u003c\/b\u003e and brochures, and \u003cb\u003eperformance images\u003c\/b\u003e of Fender players.\u003cbr\u003e\u003cbr\u003e It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for every guitar enthusiast.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57308475163006,"sku":"NW9780760370155","price":37.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780760370155.jpg?v=1778691813","url":"https:\/\/mediaplace.com\/en-eu\/products\/fender-75-years","provider":"MediaPlace","version":"1.0","type":"link"}