{"product_id":"get-different","title":"Get Different","description":"In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humour and straight-talk that''s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?, 2. Does it attract?, 3. Does it direct?","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57314518532478,"sku":"NW9780593330630","price":22.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780593330630.jpg?v=1778713627","url":"https:\/\/mediaplace.com\/en-eu\/products\/get-different","provider":"MediaPlace","version":"1.0","type":"link"}