{"product_id":"get-to-the-point","title":"Get To The Point","description":"\u003cb\u003eDeliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery time you communicate, you’re trying to move someone to feel, think, and act. You’re trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless.\u003cbr\u003e\u003cbr\u003eIn this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. \u003cbr\u003e\u003cbr\u003eThe new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart.\u003cbr\u003e\u003cbr\u003eUsing his trademark encouraging and often humorous voice, Schwartzberg helps you:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstand the Power of Points:\u003c\/b\u003e Learn how points outperform topics, themes, and observations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIdentify and Elevate Your Key Points:\u003c\/b\u003e Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDistill Complex Ideas:\u003c\/b\u003e Transform complicated concepts into crystal-clear messages.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBoost Leadership Perceptions:\u003c\/b\u003e Enhance impressions of competence and confidence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHook Audiences:\u003c\/b\u003e Start and finish with compelling openings and closings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTell Impactful Stories:\u003c\/b\u003e Use stories, examples, and data in a way that highlights your points, not distract from them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConquer Public Speaking Jitters:\u003c\/b\u003e Use proven techniques to stay calm and in control\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLeverage AI Tools:\u003c\/b\u003e Use artificial intelligence to support—not replace—effective communication\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAvoid Common Pitfalls:\u003c\/b\u003e Sidestep the landmines that derail most communicators.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWhether you''re a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.\u003cbr\u003e\u003cbr\u003eDon’t just share ideas and make an impression. Champion your points and make a difference!","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57395589382526,"sku":"NW9798890571052","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9798890571052.jpg?v=1778625103","url":"https:\/\/mediaplace.com\/en-eu\/products\/get-to-the-point","provider":"MediaPlace","version":"1.0","type":"link"}