{"product_id":"grow-the-pie","title":"Grow The Pie","description":"A Financial Times Book of the Year 2020! What is a responsible business? Common wisdom is that it''s one that sacrifices profit for social outcomes. But while it''s crucial for companies to serve society, they also have a duty to generate profit for investors - savers, retirees, and pension funds. Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it''s not an either-or choice - companies can create both profit and social value. The most successful companies don''t target profit directly, but are driven by purpose - the desire to serve a societal need and contribute to human betterment. The book explains how to embed purpose into practice so that it''s more than just a mission statement, and discusses the critical role of working collaboratively with a company''s investors, employees, and customers. Rigorous research also uncovers surprising results on how executive pay, shareholder activism, and share buybacks can be used for the common good.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316967317886,"sku":"NW9781108494854","price":36.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781108494854.jpg?v=1778720366","url":"https:\/\/mediaplace.com\/en-eu\/products\/grow-the-pie","provider":"MediaPlace","version":"1.0","type":"link"}