{"product_id":"human-network","title":"Human Network","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eIt''s not what you know, it''s who you know\u003c\/i\u003e.\u003c\/b\u003e Or so the adage goes. Professor Matthew Jackson, world-leading researcher into social and economic networks, shows us why this is far truer than we''d like to believe.\u003cbr\u003e\u003cbr\u003eBased on his ground-breaking research, \u003ci\u003eThe Human Network \u003c\/i\u003ereveals how our relationships in school, university, work and society have extraordinary implications throughout our lives and demonstrates that by understanding and taking advantage of these networks, we can boost our happiness, success and influence. \u003cbr\u003e\u003cbr\u003eBut there are also wider lessons to be learnt. Drawing on concepts from economics, mathematics, sociology, and anthropology, Jackson reveals how the science of networks gives us a bold new framework to understand human interaction writ large - from banking crashes and viral marketing to racism and the spread of disease. Filled with counter-intuitive ideas that will enliven any dinner party - e.g. how can our popularity in school affect us for the rest of our lives? - \u003ci\u003eThe Human Network\u003c\/i\u003e is a \"big ideas\" book that no one can afford to miss.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316472488318,"sku":"NW9781786490223","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781786490223.jpg?v=1778718865","url":"https:\/\/mediaplace.com\/en-eu\/products\/human-network","provider":"MediaPlace","version":"1.0","type":"link"}