{"product_id":"innovation-stack-the","title":"Innovation Stack The","description":"In 2009 Jim McKelvey lost a sale because he couldn''t accept American Express cards. Frustrated by the high costs and difficulty of accepting card payments, McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a startup that would enable small merchants to accept card payments on their mobiles. But just as Square was taking off, Amazon launched a similar product - but retreated within a year. How did Square beat the most dangerous company on the planet? Was it just luck? McKelvey eventually found the key: a strategy he calls the Innovation Stack.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316980294014,"sku":"NW9780593086735","price":22.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780593086735.jpg?v=1778720396","url":"https:\/\/mediaplace.com\/en-eu\/products\/innovation-stack-the","provider":"MediaPlace","version":"1.0","type":"link"}