{"product_id":"inside-the-academy","title":"Inside The Academy","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eInside the Academy\u003c\/i\u003e tells the stories of a talented set of footballers spanning a quarter-century, exploring childhood aspirations and what became of them. It lifts the lid on teenage training grounds and what it takes to even come close to being a Premier League player.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Bobby Moore to Declan Rice, West Ham United has a proud history of cultivating young talent. Yet their 2023 FA Youth Cup triumph came against a backdrop of complaints about congested pathways to first-team football and inflated pay packets quelling ambition. These concerns are not unique to West Ham; they are symptomatic of the modern game.\u003c\/p\u003e\u003cp\u003eThis book offers an insight into what life as a young footballer is really like, via interviews with people who''ve lived and breathed the game over the past 25 years. It''s a must-read for anyone who wonders why child prodigies don''t always become professionals and what happens to those who don''t make it to the top.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57241298370942,"sku":"NW9781801509794","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781801509794.jpg?v=1778543973","url":"https:\/\/mediaplace.com\/en-eu\/products\/inside-the-academy","provider":"MediaPlace","version":"1.0","type":"link"}