{"product_id":"international-business-the-challenges-1","title":"International Business The Challenges","description":"\u003cp\u003e\u003cstrong\u003eCultural Understanding in International Business\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Business: The Challenges of Globalization \u003c\/em\u003e\u003c\/strong\u003eis a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the \u003cstrong\u003eEighth Edition \u003c\/strong\u003epresents a fresh take on the subject that is both interesting and invaluable to students.\u003c\/p\u003e \u003cp\u003eThe material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Business\u003c\/em\u003e\u003c\/strong\u003e addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310219534718,"sku":"NW9781292095042","price":81.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292095042.jpg?v=1778506821","url":"https:\/\/mediaplace.com\/en-eu\/products\/international-business-the-challenges-1","provider":"MediaPlace","version":"1.0","type":"link"}