{"product_id":"international-crosscultural-business-r","title":"International \u0026 Crosscultural Business R By Usunier, Jean-claude","description":"Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.  \u003cp\u003eThrough the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. \u003c\/p\u003e  \u003cp\u003eExamples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: \u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eLanguage and the role of the dominant culture \u003c\/li\u003e      \u003cli\u003eDesign and implementation \u003c\/li\u003e      \u003cli\u003eMethodological issues \u003c\/li\u003e      \u003cli\u003eStrategies for improving its relevance within international business. \u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIdeal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57645554827646,"sku":"NW9781473975897","price":57.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781473975897.jpg?v=1783282702","url":"https:\/\/mediaplace.com\/en-eu\/products\/international-crosscultural-business-r","provider":"MediaPlace","version":"1.0","type":"link"}