{"product_id":"lanterne-rouge","title":"Lanterne Rouge","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003elanterne rouge (\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eFrench | noun)\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e: \u003ci\u003eThe competitor who finishes last in the Tour de France\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFroome, Wiggins, Merckx – we know the winners of the Tour de France, but what about the men who finish last?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLanterne Rouge\u003c\/i\u003e tells the forgotten, often inspirational and occasionally absurd stories of the last-placed rider\u003cb\u003e.\u003c\/b\u003e We learn of stage winners and former yellow jerseys who tasted life at the other end of the bunch; the breakaway leader who stopped for a bottle of wine and then took a wrong turn; the doper whose drug cocktail accidently slowed him down and the rider who was recognised as the most combative despite finishing at the back.\u003cbr\u003e\u003cbr\u003e Flipping the Tour de France on its head and examines what these stories tell us about ourselves, the 99% who don’t win the trophy, \u003ci\u003eLantern Rouge \u003c\/i\u003eforces us to re-examine the meaning of success, failure and the very nature of sport.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘A lively account of largely forgotten men... It’s not easy to come up with an original angle on Le Tour, but with this rear view Leonard has managed the feat in style’ \u003ci\u003eIndependent on Sunday\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319314555262,"sku":"NW9780224092005","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780224092005.jpg?v=1778727499","url":"https:\/\/mediaplace.com\/en-eu\/products\/lanterne-rouge","provider":"MediaPlace","version":"1.0","type":"link"}