{"product_id":"marketing-management-1","title":"Marketing Management","description":"\u003ch3\u003eThe undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice\u003c\/h3\u003e \u003cp\u003eA key text both for undergraduate and postgraduate programmes in Marketing Management.\u003c\/p\u003e \u003cp\u003eAn encyclopaedia of marketing, the classic \u003cstrong\u003eMarketing Management \u003c\/strong\u003eis considered by many as the authoritative book on the subject. Inspired by the US editions, the\u003c\/p\u003e \u003cp\u003e5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.\u003c\/p\u003e \u003cp\u003eKey features of this book include:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eA structure designed specifically to fit the way the course is taught in Europe\u003c\/li\u003e  \u003cli\u003eNew and updated in-depth European case studies help readers bridge the gap between knowledge and practice\u003c\/li\u003e  \u003cli\u003eFocus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices\u003c\/li\u003e  \u003cli\u003eCoverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFeaturing work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57400474403198,"sku":"NW9781292727035","price":84.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292727035.jpg?v=1780993107","url":"https:\/\/mediaplace.com\/en-eu\/products\/marketing-management-1","provider":"MediaPlace","version":"1.0","type":"link"}