{"product_id":"nonprofit-communications","title":"Nonprofit Communications","description":"\u003cp\u003eThis text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.\u003c\/p\u003e\u003cp\u003eAcknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.\u003c\/p\u003e\u003cp\u003eThis book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and\/or management as well as an essential resource for nonprofit industry professionals.\u003c\/p\u003e\u003cp\u003eOnline resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com\/9781032461144.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57287166198142,"sku":"NW9781032461144","price":51.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032461144.jpg?v=1778523724","url":"https:\/\/mediaplace.com\/en-eu\/products\/nonprofit-communications","provider":"MediaPlace","version":"1.0","type":"link"}