{"product_id":"only-book-you-will-ever-need-on-branding","title":"Only Book You Will Ever Need On Branding","description":"\u003cp\u003eA great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Only Book You Will Ever Need on Branding\u003c\/i\u003e you''ll find out everything you need to know - fast.\u003cbr\u003e\u003cbr\u003eUsing quirky illustrations to make its point you''ll discover how to fast forward the success of your brand in a couple of hours. You''ll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don''t tell you\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312258589054,"sku":"NW9781472136077","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781472136077.jpg?v=1778587279","url":"https:\/\/mediaplace.com\/en-eu\/products\/only-book-you-will-ever-need-on-branding","provider":"MediaPlace","version":"1.0","type":"link"}