{"product_id":"pocket-universal-principles-of-ux","title":"Pocket Universal Principles Of Ux","description":"\u003cb\u003eThis pocket-size version of \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e features the concepts and guidelines included in the original version in a handy, condensed take-along format.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Richly illustrated and easy to navigate, \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:\u003cbr\u003e   \u003cul\u003e\n\u003cli\u003e Consider \u003c\/li\u003e\n\u003cli\u003e Empathize \u003c\/li\u003e\n\u003cli\u003e Define \u003c\/li\u003e\n\u003cli\u003e Research \u003c\/li\u003e\n\u003cli\u003e Design \u003c\/li\u003e\n\u003cli\u003e Validate \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e And features principles as diverse as:\u003cbr\u003e   \u003cul\u003e\n\u003cli\u003e Design is not neutral \u003c\/li\u003e\n\u003cli\u003e Make the choice easy \u003c\/li\u003e\n\u003cli\u003e Some complexity cannot be reduced \u003c\/li\u003e\n\u003cli\u003e Map the ecosystem \u003c\/li\u003e\n\u003cli\u003e So you think you can scroll \u003c\/li\u003e\n\u003cli\u003e Don’t grade your own homework \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.\u003cbr\u003e\u003cbr\u003e Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003cbr\u003e\u003cbr\u003e This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. \u003cp\u003e\u003cbr\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57395194429822,"sku":"NW9780760388037","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780760388037.jpg?v=1778630164","url":"https:\/\/mediaplace.com\/en-eu\/products\/pocket-universal-principles-of-ux","provider":"MediaPlace","version":"1.0","type":"link"}