{"product_id":"public-relations-handbook","title":"Public Relations Handbook","description":"\u003cp\u003eThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.\u003c\/p\u003e\u003cp\u003eSplit into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and “the decline of media”, and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout.\u003c\/p\u003e\u003cp\u003eThe Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications.\u003c\/p\u003e\u003cp\u003eThis book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com\/9781032852683.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57399229284734,"sku":"NW9781032852683","price":47.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032852683.jpg?v=1778622857","url":"https:\/\/mediaplace.com\/en-eu\/products\/public-relations-handbook","provider":"MediaPlace","version":"1.0","type":"link"}