{"product_id":"social-media-for-fashion-marketing","title":"Social Media For Fashion Marketing By Bendoni, Wendy K","description":"\u003cp\u003e\u003ci\u003eSocial Media for Fashion Marketing\u003c\/i\u003e uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.\u003cbr\u003e\u003cbr\u003eWith practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFeatured topics\u003c\/b\u003e\u003cbr\u003e- Rules of Digital Storytelling\u003cbr\u003e- Rethinking Gamification\u003cbr\u003e- Strategic Digital Marketing\u003cbr\u003e- The Role of Citizen Journalists\u003cbr\u003e- The Social Media Looking Glass\u003cbr\u003e- World of Influencer Marketing\u003cbr\u003e- Visual Consumption Economy\u003cbr\u003e- Global Perspective of Social Media\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57553871831422,"sku":"NW9781474233323","price":44.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781474233323.jpg?v=1783299673","url":"https:\/\/mediaplace.com\/en-eu\/products\/social-media-for-fashion-marketing","provider":"MediaPlace","version":"1.0","type":"link"}