{"product_id":"story-is-a-deal","title":"Story Is A Deal","description":"\u003cp\u003e\u003cb\u003e\u003cu\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. \u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''Will Storr is a genius'' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e''A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer'' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e''Storr shares profound insights''\u003cb\u003e Seth Godin\u003c\/b\u003e\u003cbr\u003e''Whip smart, insightful and ridiculously entertaining'' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e\u003cu\u003e\u003cb\u003e____________________________________________________\u003cbr\u003e\u003c\/b\u003e\u003c\/u\u003e\u003cbr\u003e Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won''t unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. \u003cbr\u003e\u003cbr\u003e With examples ranging from Aztec rituals to Apple''s legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003cbr\u003e_____________________________________________________\u003cbr\u003e\u003cbr\u003e''Intensely original and powerfully practical'' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e''A fascinating insight into the human mind'' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e''A very clever book that makes the reader feel cleverer with every page'' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e''Powerfully persuasive and urgently practical'' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e''Will Storr has a unique ability to explain our social world in ways that would never otherwise occur'' \u003cb\u003eJack Dee\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57395463979390,"sku":"NW9780349437231","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780349437231.jpg?v=1778628895","url":"https:\/\/mediaplace.com\/en-eu\/products\/story-is-a-deal","provider":"MediaPlace","version":"1.0","type":"link"}