{"product_id":"strategic-internal-communication","title":"Strategic Internal Communication","description":"\u003cp\u003e\u003cb\u003ePreviously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. \u003ci\u003eStrategic Internal Communication\u003c\/i\u003e shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe book uses the author''s own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.\u003cbr\u003e\u003cbr\u003eThis fully updated 2nd edition of \u003cb\u003e\u003ci\u003eStrategic Internal Communication\u003c\/i\u003e\u003c\/b\u003e includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. \u003cbr\u003e\u003cbr\u003eSupported by examples and case studies from the author''s own experience, \u003cb\u003e\u003ci\u003eStrategic Internal Communication\u003c\/i\u003e\u003c\/b\u003e is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318504923518,"sku":"NW9780749478650","price":50.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780749478650.jpg?v=1778724949","url":"https:\/\/mediaplace.com\/en-eu\/products\/strategic-internal-communication","provider":"MediaPlace","version":"1.0","type":"link"}