{"product_id":"survey-kit","title":"Survey Kit","description":"\u003cp\u003e\"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!\"\u003c\/p\u003e  \u003cp\u003e--Bonnie Rader, \u003ci\u003eCalifornia State University, Long Beach\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eAimed at helping readers prepare and use reliable and valid survey questions, \u003cb\u003eHow to Ask Survey Questions, 2\u003csup\u003end\u003c\/sup\u003e \u003c\/b\u003eshows readers how to do the following:  \u003c\/p\u003e  \u003cp\u003e* Ask valid and reliable questions for the context\u003c\/p\u003e  \u003cp\u003e* Determine whether to use open or closed questions\u003c\/p\u003e  \u003cp\u003e* Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions\u003c\/p\u003e  \u003cp\u003e* Ask questions that get at attitude, behavior, and knowledge\u003c\/p\u003e  \u003cp\u003e* Develop factorial, conjoint and Internet survey questions\u003c\/p\u003e  \u003cp\u003eNew to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57321213690238,"sku":"NW9780761925798","price":93.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780761925798.jpg?v=1778687163","url":"https:\/\/mediaplace.com\/en-eu\/products\/survey-kit","provider":"MediaPlace","version":"1.0","type":"link"}