{"product_id":"this-is-service-design-thinking","title":"This Is Service Design Thinking","description":"\u003cp\u003eThis is Service Design Thinking introduces an   inter-disciplinary approach to designing services. Service design is a bit of   a buzzword these days and has gained   a lot of interest from various fields. This book, assembled to describe and   illustrate the emerging field of service design, was brought together using   exactly the same co-creative and user-centred approaches you can read and   learn about inside. The boundaries between products and services are blurring   and it is time for a different way of thinking: this is service design   thinking.\u003cbr\u003e\u003cbr\u003e   23 international authors and even more online contributors from the global   service design community invested their knowledge, experience and passion   together to create this book.\u003cbr\u003e\u003cbr\u003e   It introduces service design thinking in manner accessible to beginners and   students, it broadens the knowledge and can act as a resource for experienced   design professionals. Besides an introduction to service design thinking   through five basic principles, a selection of individual perspectives   demonstrate the similarities and differences between various disciplines   involved in the design of services.\u003cbr\u003e\u003cbr\u003e   Additionally, the book outlines an iterative design process and showcases 25   adaptable service design tools, exemplifying the practice of service design   with five international case studies. The book concludes with an insight into   the current state of service design research and sets service design thinking   in a philosophical context.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57321346662782,"sku":"NW9789063692797","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9789063692797.jpg?v=1778514488","url":"https:\/\/mediaplace.com\/en-eu\/products\/this-is-service-design-thinking","provider":"MediaPlace","version":"1.0","type":"link"}