{"product_id":"understanding-public-relations","title":"Understanding Public Relations By Edwards, Lee","description":"\u003cp\u003eThis book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.\u003c\/p\u003e  \u003cp\u003e\u003cem\u003eUnderstanding Public Relations\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003eintroduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eExplores public relations in relation to contemporary debates around \u003cstrong\u003epromotional culture, discourse, globalisation, democracy\u003c\/strong\u003e and \u003cstrong\u003epower\u003c\/strong\u003e\n\u003c\/li\u003e      \u003cli\u003eConsiders how public relations frames vital discussions of \u003cstrong\u003erace, gender, class\u003c\/strong\u003e and \u003cstrong\u003eethics\u003c\/strong\u003e\n\u003c\/li\u003e      \u003cli\u003eBrings theory to life with a range of case studies, including \u003cstrong\u003eYouTube vlogging\u003c\/strong\u003e, \u003cstrong\u003ethe global fair trade movement\u003c\/strong\u003e and the \u003cstrong\u003e2016 EU referendum in the UK\u003c\/strong\u003e\n\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eBoth accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57769357148542,"sku":"NW9781473913103","price":50.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781473913103.jpg?v=1785404670","url":"https:\/\/mediaplace.com\/en-eu\/products\/understanding-public-relations","provider":"MediaPlace","version":"1.0","type":"link"}