{"product_id":"white-elephant-technology","title":"White Elephant Technology","description":"\u003cp\u003e\u003cstrong\u003eWhat exactly is White Elephant Technology?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhite Elephant Technology is any unusual invention past or present that fails in the marketplace despite its innovative nature.\u003c\/strong\u003e From jeeps that fly to tanks that shouldn’t; from a wave-powered boat that took over three months to reach its destination to a jet-powered train that shook itself apart, \u003cem\u003eWhite Elephant Technology\u003c\/em\u003e showcases each inventor’s talent for creating something nobody asked for. Importantly, none of these inventions are speculative. Each one was built, field tested and worked more or less as planned (except when it killed its creator).\u003c\/p\u003e\u003cp\u003eAlthough success is highly prized, failure has a lot to teach us, especially when you realise it’s the rule and not the exception. Still, no one has undertaken a survey of failed inventions despite history being littered with them … until now. \u003cem\u003eWhite Elephant Technology\u003c\/em\u003e corrects this oversight in an entertaining, respectful and occasionally humorous manner, proving that failure is not only as fascinating as success but is also the purest expression of the human condition.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57306612498814,"sku":"NW9781803990149","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781803990149.jpg?v=1778519891","url":"https:\/\/mediaplace.com\/en-eu\/products\/white-elephant-technology","provider":"MediaPlace","version":"1.0","type":"link"}