{"product_id":"50-business-classics","title":"50 Business Classics","description":"\u003cp\u003e\u003cb\u003eWhat do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWith insightful commentaries on the landmark writings of old and new, \u003ci\u003e50 Business Classics\u003c\/i\u003e presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e50 Business Classics\u003c\/i\u003e presents the key ideas from classic texts such as \u003ci\u003eMy Years with General Motors\u003c\/i\u003e and Michael Gerber''s \u003ci\u003eThe E-Myth Revisited\u003c\/i\u003e to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. \u003cbr\u003e\u003cbr\u003eHere you''ll find the texts and ideas that matter in:\u003cbr\u003e· Entrepreneurship\u003cbr\u003e· Leadership\u003cbr\u003e· Management\u003cbr\u003e· Strategy\u003cbr\u003e· Business history\u003cbr\u003e· Personal development\u003cbr\u003e· Technology and innovation \u003cbr\u003e\u003cbr\u003eSummarising the smartest thinking for today''s professional success, \u003ci\u003e50 Business Classics\u003c\/i\u003e provides inspiration and insights for entrepreneurs, executives and students of business and management alike.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316588585342,"sku":"NW9781857886757","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781857886757.jpg?v=1778688143","url":"https:\/\/mediaplace.com\/en-usa\/products\/50-business-classics","provider":"MediaPlace","version":"1.0","type":"link"}