{"product_id":"ametora","title":"Ametora","description":"\u003cp\u003e\u003cb\u003e\"A fascinating cultural history\" (\u003ci\u003ePeople\u003c\/i\u003e) of how Japan adopted and ultimately revived traditional American fashion \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA strange thing has happened over the last two decades: the world has come to believe that the most \"authentic\" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as \u003ci\u003eametora\u003c\/i\u003e, or \"American traditional.\"\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eAmetora\u003c\/i\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003ci\u003eAmetora \u003c\/i\u003eshows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan''s culture but also our own.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57402210091390,"sku":"NW9781541604339","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781541604339.jpg?v=1778613541","url":"https:\/\/mediaplace.com\/en-usa\/products\/ametora","provider":"MediaPlace","version":"1.0","type":"link"}