{"product_id":"assemblage","title":"Assemblage","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cb\u003e“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … \u003c\/b\u003e\u003cb\u003eA fascinating—and surprisingly fun—wide-angle look at advertising.\u003c\/b\u003e” \u003cb\u003e— \u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb\u003eKirkus Reviews (starred review)\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eBrandscan no longer force-feed us a plethora of products we don’t need. To succeed,brands must transform us and the world we live in.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003eAssemblage\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003eAssemblage\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e willshow you\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e Whyperception is the truth and how to shape people’s perceptions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Whywe relate to antiheroes, villains, and saviors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Howbrands can reassure consumers about their past, present, and future\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e Howto leverage data and insights to deliver a personalized, human-centric consumer \u003c\/span\u003eexperience\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Howbrands can make a positive impact on people, society, and the economy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cspan\u003e\u003c\/span\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003eAssemblage\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57308707750270,"sku":"NW9781646871254","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781646871254.jpg?v=1778579358","url":"https:\/\/mediaplace.com\/en-usa\/products\/assemblage","provider":"MediaPlace","version":"1.0","type":"link"}