{"product_id":"bring-back-the-king","title":"Bring Back The King","description":"\u003cp\u003e\u003cb\u003eIf you could bring back just one animal from the past, what would you choose?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIt can be anyone or anything from history, from the King of the Dinosaurs, T. rex, to the King of Rock ‘n’ Roll, Elvis Presley, and beyond. \u003cbr\u003e\u003cbr\u003eDe-extinction – the ability to bring extinct species back to life – is fast becoming reality. Around the globe, scientists are trying to de-extinct all manner of animals, including the woolly mammoth, the passenger pigeon and a bizarre species of flatulent frog. But de-extinction is more than just bringing back the dead. It’s a science that can be used to save species, shape evolution and sculpt the future of life on our planet.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBring Back the King\u003c\/i\u003e, scientist and comedy writer Helen Pilcher goes on a quest to identify the perfect de-extinction candidate. Along the way, she asks if Elvis could be recreated from the DNA inside a pickled wart, investigates whether it’s possible to raise a pet dodo, and considers the odds of a 21st century Neanderthal turning heads on public transport.\u003cbr\u003e\u003cbr\u003ePondering the practicalities and the point of de-extinction, \u003ci\u003eBring Back the King \u003c\/i\u003eis a witty and wry exploration of what is bound to become one of the hottest topics in conservation – if not in science as a whole – in the years to come. READ THIS BOOK – the King commands it.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57311812649342,"sku":"NW9781472912275","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781472912275.jpg?v=1778584803","url":"https:\/\/mediaplace.com\/en-usa\/products\/bring-back-the-king","provider":"MediaPlace","version":"1.0","type":"link"}