{"product_id":"built-to-last-1","title":"Built To Last","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe concept behind this book is simple and brilliant: find out what makes companies that outperform their peers for decades enjoy that success - and then apply those lessons yourself. Written by multimillion-copy bestselling \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eauthor, speaker and business management consultant Jim \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eCollins and \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eorganizational theorist\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003e Jerry Porras, it''s the only blueprint you need for sustained business growth.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e''\u003ci\u003eBuilt to Last\u003c\/i\u003e is an unusual business book - seriously researched, unconventional in its conclusions... [It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation''s largest enterprises.'' -- \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e''Outstanding from Jim Collins as always. A definite must-read'' -- ***** Reader review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''Blew my mind on how to run a business, every leader or business owner should read this book'' -- ***** Reader review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''Very enlightening!'' -- ***** Reader review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''This book among top 5 business book I ever read!'' -- ***** Reader review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e*********************************************************************************************\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e''This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.''\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eDrawing upon a six-year research project at the \u003cb\u003eStanford University Graduate School of Business\u003c\/b\u003e, multimillion copy bestselling author, speaker and consultant focused on business management and company sustainability and growth Jim Collins and organizational theorist Jerry Porras took \u003cb\u003eeighteen truly exceptional and long-lasting companies\u003c\/b\u003e and studied each company in \u003cb\u003edirect comparison to one of its top competitors\u003c\/b\u003e. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked\u003cb\u003e: ''What makes the truly exceptional companies different from other companies?''\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBuilt to Last\u003c\/i\u003e\u003c\/b\u003e is the result of that research: filled with \u003cb\u003ehundreds of specific examples\u003c\/b\u003e and organized into \u003cb\u003ea coherent framework of practical concepts \u003c\/b\u003ethat can be applied by managers and entrepreneurs at all levels, \u003cb\u003e\u003ci\u003eBuilt to Last\u003c\/i\u003e\u003c\/b\u003e provides \u003cb\u003ea master blueprint for building organizations that will prosper long into the twenty-first century and beyond\u003c\/b\u003e.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57304254644606,"sku":"NW9781844135844","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781844135844.jpg?v=1778648777","url":"https:\/\/mediaplace.com\/en-usa\/products\/built-to-last-1","provider":"MediaPlace","version":"1.0","type":"link"}