{"product_id":"complete-copywriter","title":"Complete Copywriter","description":"\u003cp\u003e\u003cb\u003eWriting good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e As marketing becomes more multi-platformed, more  measurable and enabled by digital tools and  regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. \u003cbr\u003e\u003cbr\u003e From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eThe Complete Copywriter \u003c\/i\u003e\u003c\/b\u003egives you all the tools you''ll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57196134924670,"sku":"NW9781398613539","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781398613539.jpg?v=1778541982","url":"https:\/\/mediaplace.com\/en-usa\/products\/complete-copywriter","provider":"MediaPlace","version":"1.0","type":"link"}