{"product_id":"creative-economy-2","title":"Creative Economy","description":"\u003cp\u003eCreativity is the fastest growing business in the world.\u003cbr\u003e\u003cbr\u003eCompanies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? \u003cbr\u003e\u003cbr\u003eIn this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:\u003cbr\u003e\u003cbr\u003eInvent yourself. Be unique.\u003cbr\u003eOwn your ideas. Understand copyright, patents and IP laws. \u003cbr\u003eTreat the virtual as real, and vice versa.\u003cbr\u003eLearn endlessly: borrow, reinvent and recycle.\u003cbr\u003eKnow when to break the rules.\u003cbr\u003e\u003cbr\u003eWhether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319900250494,"sku":"NW9780141977034","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780141977034.jpg?v=1778702644","url":"https:\/\/mediaplace.com\/en-usa\/products\/creative-economy-2","provider":"MediaPlace","version":"1.0","type":"link"}