{"product_id":"david-rowland","title":"David Rowland","description":"\u003cp\u003e\u003cstrong\u003eThe first monograph on the work of the designer of the iconic 40\/4 chair\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe American industrial designer and inventor David Rowland is best known for his signature 40\/4 chair. Released in 1964, it is so named because it is possible to stack forty chairs in just four feet – an unprecedented achievement that established an entirely new category of versatile seating.\u003c\/p\u003e \u003cp\u003eRowland’s wife Erwin and writer Laura Schenone reveal the inspiring story of how he brought his ground-breaking design to market. Initially, it was rejected by all the major furniture brands, including Herman Miller and Knoll, but Rowland persevered, and ultimately, the 40\/4 chair became one of the most successful chairs ever produced, winning numerous accolades and selling over 8 million by the early 21st century. Today it is found in the permanent collections of museums worldwide, and gracing public and private spaces of every type – from cathedrals to cultural centres, corporate and municipal buildings, to places of worship, schools, healthcare, hospitality and homes.\u003c\/p\u003e \u003cp\u003eThis fascinating biography of David Rowland and his 40\/4 chair, featuring more than 250 photographs and documents (many never seen before), tells the compelling story of his design practice and a singular chair, whose design, through the determination of its designer, became the commercially successful and influential classic that it is. The first monograph on American designer, \u003cem\u003eDavid Rowland: 40\/4 Chair\u003c\/em\u003e, is published to mark the 60th anniversary of this timeless design and includes the wide range of Rowland’s work before and after the development of his masterpiece.\u003c\/p\u003e \u003cp\u003eDavid Rowland was a pioneering Mid-Century designer. Born in 1924 in Hollywood, California, he studied at the Cranbrook Academy of Art in Michigan. His elegant, perfectly engineered 40\/4 chair is one of the most significant and masterful designs of the 20th century.\u003cbr\u003e \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57245170467198,"sku":"NW9781838668129","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781838668129.jpg?v=1778549287","url":"https:\/\/mediaplace.com\/en-usa\/products\/david-rowland","provider":"MediaPlace","version":"1.0","type":"link"}