{"product_id":"designers-research-manual","title":"Designers Research Manual","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eGood information gives designers a competitive advantage. \u003c\/b\u003eUnderstanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.\u003cbr\u003e  \u003cbr\u003e\u003ci\u003eA Designer’s Research Manual\u003c\/i\u003e was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, \u003ci\u003eA Designer's Research Manual\u003c\/i\u003e second edition includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOver 25 proven research strategies and tactics\u003c\/li\u003e\n\u003cli\u003eAdded content about planning research, analyzing results, and integrating research into the design process\u003c\/li\u003e\n\u003cli\u003eSuggestions for scaling research for any project, timeline, or budget\u003c\/li\u003e\n\u003cli\u003eAll new in-depth case studies from industry leaders, outlining strategy and impact\u003c\/li\u003e\n\u003cli\u003eUpdated images, illustrations, and visualizations\u003c\/li\u003e\n\u003cli\u003eQuick Tips for rapid integration of research concepts into your practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57311876874622,"sku":"NW9781631592621","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781631592621.jpg?v=1778511279","url":"https:\/\/mediaplace.com\/en-usa\/products\/designers-research-manual","provider":"MediaPlace","version":"1.0","type":"link"}