{"product_id":"dethroning-the-king","title":"Dethroning The King","description":"\u003cb\u003eHow the King of Beers collapsed without a fight and what it means for America''s place in the post-Recession world\u003c\/b\u003e  \u003cp\u003eHow did InBev, a Belgian company controlled by Brazilians, take over one of America''s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In \u003ci\u003eDethroning the King\u003c\/i\u003e, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the \u003ci\u003eFinancial Times\u003c\/i\u003e, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the \"King of Beers\" was so easily captured by a foreign corporation, and whether the company''s fall mirrors America''s dwindling financial and political dominance as a nation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history\u003c\/li\u003e \u003cli\u003eReveals the critical missteps taken by the Busch family and the Anheuser-Busch board\u003c\/li\u003e \u003cli\u003eArgues that Anheuser-Busch had a chance to save itself from InBev''s clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom America''s heartland to the European continent to Brazil, \u003ci\u003eDethroning the King\u003c\/i\u003e is the ultimate corporate caper and a fascinating case study that''s both wide reaching and profound.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318389514622,"sku":"NW9781118157022","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781118157022.jpg?v=1778724514","url":"https:\/\/mediaplace.com\/en-usa\/products\/dethroning-the-king","provider":"MediaPlace","version":"1.0","type":"link"}