{"product_id":"dont-think-of-an-elephant","title":"Dont Think Of An Elephant","description":"\u003cp\u003e\u003cstrong\u003eLakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. \u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe Guardian\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOver a quarter of a million copies sold worldwide!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTen years after writing \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe \u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003edefinitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCalled the “father of framing” by \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe New York Times, \u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003eLakoff explains how framing is about \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eideas\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003e – ideas that come before policy, ideas that make sense of facts, ideas that are \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003epro\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003eactive not \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ere\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003eactive, positive not negative, ideas that need to be communicated out loud every day in public. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe revised edition picks up where the original book left off – delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe ALL NEW Don’t Think of an Elephant!\u003c\/em\u003e\u003c\/strong\u003e \u003cspan style=\"font-weight: 400;\"\u003ewill make you reconsider everything you think you know about framing:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo you think facts alone can win a debate? \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo you know what makes a Tea Party follower tick? \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo you understand how to communicate on key issues that can improve people''s lives? \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhether you answer yes or no, the insights in\u003c\/span\u003e\u003cstrong\u003e\u003cem\u003e The ALL NEW Don’t Think of an Elephant! \u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003ewill not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.\u003c\/span\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57554243092862,"sku":"NW9781603585941","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781603585941.jpg?v=1781582288","url":"https:\/\/mediaplace.com\/en-usa\/products\/dont-think-of-an-elephant","provider":"MediaPlace","version":"1.0","type":"link"}