{"product_id":"for-immediate-release","title":"For Immediate Release","description":"It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive -- and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that -- while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation; Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them; Promote the interests of your brand or business; deter or potentially stop what is not in your interest; Build on great press, and avoid or minimize bad press; Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see; Handle a crisis in the most effective and efficient manner; See the positive difference effective PR makes through compelling case studies -- Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others -- and your own business.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57307793916286,"sku":"NW9781953295095","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781953295095.jpg?v=1778578012","url":"https:\/\/mediaplace.com\/en-usa\/products\/for-immediate-release","provider":"MediaPlace","version":"1.0","type":"link"}