{"product_id":"from-worst-to-first","title":"From Worst To First","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn''t run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\u003cbr\u003e \u003cbr\u003e . . . in an age where managing seems increasingly complicated, some of Bethune''s prescriptions are refreshingly straightforward.-Business Week\u003cbr\u003e \u003cbr\u003e From Worst to First outlines Gordon Bethune''s triumphs . . . about the turnaround he''s led at Continental, a perennial basket case that''s become an industry darling.-The Atlanta Journal-Constitution\u003cbr\u003e \u003cbr\u003e From Worst to First is [Gordon Bethune''s] story of Continental Airlines'' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has ''raised its overall marks more than any other in the 1990s.''-The Seattle Post-Intelligencer\u003cbr\u003e \u003cbr\u003e All of Gordon Bethune''s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines'' employees and their families in times of need.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57389979894142,"sku":"NW9780471356523","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780471356523.jpg?v=1778683829","url":"https:\/\/mediaplace.com\/en-usa\/products\/from-worst-to-first","provider":"MediaPlace","version":"1.0","type":"link"}