{"product_id":"illusion-of-choice","title":"Illusion Of Choice","description":"\u003cp\u003eThe compelling new book by Richard Shotton, author of The Choice Factory\u003cbr\u003e\u003cbr\u003eEvery day, people make hundreds of choices.\u003cbr\u003e\u003cbr\u003eMany of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?\u003cbr\u003e\u003cbr\u003eThese choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.\u003cbr\u003e\u003cbr\u003eThe Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.\u003cbr\u003e\u003cbr\u003eRichard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.\u003cbr\u003e\u003cbr\u003eYou’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.\u003cbr\u003e\u003cbr\u003eYou simply cannot afford to miss The Illusion of Choice.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57405354377598,"sku":"NW9780857199744","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780857199744.jpg?v=1778643136","url":"https:\/\/mediaplace.com\/en-usa\/products\/illusion-of-choice","provider":"MediaPlace","version":"1.0","type":"link"}